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Miles of advantages

The revolutionary fidelity program of Ipiranga, winning 300,000 new participants every month of the year.

Challenge:
Create in just two months, Ipiranga's first fidelity program, also the first of its category in Brazil.

Solition:
A revolutionary fidelity program, dedicated to the community of car lovers, offering them tools for monitoring fuel consumtion, route planning, among others. The points earned in this program are called Miles, which are quickly accumulated and easily exchanged. Every month 300,000 new participants join this program.

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